The North Face has kick-started a new campaign titled “The Mountains are Calling.”
Here at The Mountains Are Calling blog, we say — excellent!
Simple words serve as both the title and inspiration behind the expeditions, the images and moments that bring our passion for exploration to life. We are excited to share with you this call to return to the mountains that was inspired by everyone who has had a hand in shaping The North Face brand over the last 45 years. Our passion for exploration and the outdoors fueled our thinking and thankfully we’ve never veered away from this inspiration. Never Stop Exploring is as prevalent today as it was when we built our first tent.
Over the next month or so, we’ll be taking a closer look at our “Mountains Our Calling” anthem as well as sharing behind the scenes accounts, insights and perspectives from some of the people that have made all of this possible.
We’ll keep an eye on TNF’s blog and videos as they continue the campaign.