Video: Ice pillar snaps with climber on it

Epic TV has been running a series called Sub-Zero about the sport and art of ice climbing. Filmmaker Lukasz Warzecha works with four of the sport’s most respected climbers — John Freeman, Will Gadd, Gordon McArthur and Raphael Slawinski — as they push the limits of the sport and discuss why they climb ice.

In the episode just posted, Canadian ice climber and mountain climber John Freeman recounts when things went very wrong on a climb two years ago. Check out the footage for yourself and then watch the other episodes.

The North Face hears the mountains calling

The North Face has kick-started a new campaign titled “The Mountains are Calling.”

Here at The Mountains Are Calling blog, we say — excellent!

Simple words serve as both the title and inspiration behind the expeditions, the images and moments that bring our passion for exploration to life. We are excited to share with you this call to return to the mountains that was inspired by everyone who has had a hand in shaping The North Face brand over the last 45 years. Our passion for exploration and the outdoors fueled our thinking and thankfully we’ve never veered away from this inspiration. Never Stop Exploring is as prevalent today as it was when we built our first tent.

Over the next month or so, we’ll be taking a closer look at our “Mountains Our Calling” anthem as well as sharing behind the scenes accounts, insights and perspectives from some of the people that have made all of this possible.

We’ll keep an eye on TNF’s blog and videos as they continue the campaign.

#neverstopexploring

Alex Honnold and Dewar’s: #LiveTrue

As part of a global advertising campaign, Dewar’s whiskey has developed “Live True,” which “focuses on the lives and aspirations of real people who ‘live according to their own convictions and principles and who value authenticity above everything.’”

Included in the campaign is climber Alex Honnond discussing why his life revolves around climbing.

Jenn Flemming on Devils Tower

The film collaboration between Camp 4 Collective and the National Park Foundation continues, and part four finds professional climber Jenn Flemming at Devils Tower National Monument, located in eastern Wyoming.

A key component of the movie “Close Encounters of the Third Kind,” Devils Tower is considered sacred by Native American tribes. During the month of June, many climbers respect a no climbing ban on the formation as tribes conduct ceremonies around the monument.

For more on the National Park Foundation project, visit nationalparks.org/explore.

Part one of the series featured Alex Honnond in Yosemite National Park. Part two highlighted Conrad Anker in Denali National Park. Part three followed Jimmy Chin in Grand Teton National Park.