If you see a bear in the woods, do you expect a hug?
A new ad campaign features Smokey Bear offering positive reinforcement rather than stern warnings to the humans he encounters in the woods. Since most wildfires are caused by humans, the big guy still has a lot of work to do.
The ads are a product of the Ad Council, in collaboration with the U.S. Forest Service and the National Association of State Foresters.
“As he approaches his seventieth birthday, Smokey remains the country’s renowned and beloved ‘spokesbear’ for fire prevention,” said U.S. Forest Service Chief Tom Tidwell. “We are confident that these new PSAs will use ‘bear hugs’ to enlighten a whole new generation of Americans on the critical importance of preventing wildfires.”
You can also follow Smokey Bear on Twitter.